Caribbean Expansion: Why Virgin Atlantic Plans To Make Barbados A Regional Hub
Virgin Atlantic is planning an expansion in the Caribbean by making Bridgetown, Barbados, its regional hub. The news comes during the 25th anniversary of flying to Barbados. The airline already operates 15 weekly services to the island and plans to further expand its services to other destinations in the Caribbean.
The British airline is determined to provide local connections within the Caribbean, and Bridgetown can serve as a regional hub for the operations. The airline connects the island with two of its home bases, London Heathrow Airport (LHR) and Manchester Airport (MAN). Virgin Atlantic operates 11 weekly flights to Barbados from LHR and four weekly from MAN. The increased capacity is part of the carrier’s recovery plan from the pandemic-related disruption and further network expansion in the region.
The Chief Commercial Officer of Virgin Atlantic, Juna Jarvinen, believes that with the current scheduled frequency at Barbados, Virgin can use the destination as a regional hub. That would allow leisure travelers from
The airline has been keen to rebuild its network in Barbados since the pandemic downturn. In the last two years, the airline has achieved major milestones in bringing the demand back to and from Europe and the UK. According to Barbados Tourism Marketing, more than 400,000 travelers visited Barbados in the first eight months of the year (January to August).
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