Laa Lee is now a Magnum brand ambassador
Regional dancehall brand Magnum Tonic Wine has named La Lee as its newest brand ambassador, joining Spice and Ding Dong.
The announcement was made last Friday at the Magnum All-Star Sound Clash event held at the Olympic Way All-Star HQ, which was abuzz with its usual excitement for the clash.
“Laa Lee, on behalf of the Campari Group and Magnum Tonic Wine, welcome to the family and on behalf of the ambassadors Ding Dong and Spice, welcome to the family. I’m looking forward to a healthy relationship and a partnership that will continue to grow from strength to strength. Welcome, and we’re looking forward to greater and bigger things,” Regional Marketing Manager for Magnum, Kamal Powell, said as he gave the official welcome.
The ‘Floating’ artiste shared an emotional message about living life in the garrison before a short performance for his fans.
“Dem seh wah fi you a fi you. A one song mi start off wid, and big up friends for real anywhere me guh, big up Tower Hill and mi mother deh inna har bed, but she must proud me a Magnum newest ambassador. I grew up in the garrison as a baller for Arnett, and one a mi fren dem video mi and it guh viral; big up mi fren weh video mi, thank God.
“But sometimes because of the music weh mi duh people feel like seh a just Laa Lee dat, but mi wah big up everybody weh support Laa Lee and mi wah mek dem know seh dancehall need people like me fi mek people dance and feel happy,” he shared.
After Laa Lee’s performance, the sound clash resumed, entering the third round that saw Echo 1 making a stellar comeback that resulted in them winning the clash against Road Kode, who were leading 2-0.
Echo 1 took the final three rounds of the five-round clash, turning the table on their opponents.
There were outfit changes, too, which were definitely something to talk about. DJ Sasky from Roade Kode Sound changed three times.
First, he hit the stage in a police uniform, then an army camouflage ‘ghillie’ suit, and finally tourist attire.
Meanwhile, MC Fire Wayne from Echo 1 Sound changed two outfits – a pastor outfit and “yardie” attire.
The crowd was entertained, and the clash was ranked as “the best clash” since the competition started, given the twists and turns throughout the rounds.
Echo 1 is excited about their win and is ready for the next round.
“We are feeling ecstatic. We had a close one due to a little lack of preparation I would say, but we came out victorious, and we are really grateful that we ended up winning. Big up to all our fans.
“Going forward, all of our mistakes will be corrected and dealt with properly. It's back to the drawing board to correct what we did wrong so then it's full force next match,” he explained.
Echo 1 now joins Rispec Jam, Unruly Stumpy and Five Star General in the semi-finals.
At the end of the competition, the winning sound system will walk away with a cash prize of $1,000,000, a trophy, the best sound system title, and bragging rights.
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