Tobago seeks to increase USA arrivals
The Tobago Tourism Agency Limited (TTAL) participated in the Caribbean Tourism Organisation’s Caribbean Week in New York from June 5 to 8 in an effort to gain a stronger foothold in the emerging North American travel market through enhanced regional collaboration and a renewed marketing focus.
The delegation which was led by Alicia Edwards, Executive Chairman of TTA, joined fellow industry leaders from more than 30 Caribbean destinations in mid-town Manhattan to network with US travel agents, international media, and Caribbean diaspora in an effort to boost regional travel business.
Along with traditional networking meetings, the team engaged in a series of trade and consumer events designed to highlight the Caribbean’s tourism developments in the key USA market.
Activities included the Tourism Industry Marketing Conference, Caribbean Media Marketplace, and Carnival: The Sound of a People – a bespoke event highlighting Trinidad and Tobago’s rich culture and calendar of events.
TTAL’s attendance at Caribbean Week New York followed on the heels of a successful marketing mission to Barbados for Caribbean Travel Marketplace from May 08 to 11, 2023 which was key in enhancing Tobago’s reputation amongst regional and North American trade partners in attendance.
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